New GfK findings show that “to feel good about myself” and “to please my spouse or partner” are the top two motivators for grooming among US consumers.    The results are part of a new GfK survey – among more than 27,000 consumers in 22 countries – investigating reasons for trying to look good and the amount of time spent on grooming.   GfK asked consumers to choose among common reasons for personal grooming, which is defined here as any activities involving bathing, shaving, dressing, hair and ...